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MICE Business is a complex exhibition fair to revitalize the overall healthcare industry, including Pilates. It is a total platform that can increase added value and comprehensively complete the distribution business.
The MICE industry, which cooperates with APPA, continues to develop and expands its scope, expanding the scope of healthcare international conferences and exhibitions. We are seeking change and development as a high-value exhibition industry that includes both incentive travel and exhibitions.
The area of incentives can revitalize each country's unique cultural heritage and tourism resources.
As Pilates MICE is recognized as a new high value-added industry, the need to link it more organically with the tourism industry continues to increase. In addition to participating in conferences and exhibitions, MICE visitors can expect a variety of ripple effects, including additional tourism and related consumer spending, business, and economic activities.
By jointly hosting international conventions among APPA member countries, Pilates is recognized for its role in the healthcare industry. It can help promote exchange and revitalization of the Pilates industry. As the number of MICE events recognized by APPA increases, the businesses of member countries will have a vision.