APPA

A Dedicated Professional Program Exclusively for the Pilates Industry

Pilates Center Expert Owner Course PCEO

These days, it’s hard to succeed just by running a simple Pilates studio. To grow, you need to manage it like a real business.

A successful Pilates studio needs more than just good classes — it requires a clear system for operations, staff management, business planning, and marketing.

In South Korea, where there are over 12,000 Pilates studios for a population of 45 million, only the best-managed ones stand out and survive.

In this program, we’ll share real business know-how and strategies used by top-performing studios in one of the most competitive Pilates markets in the world.

For a Successful Pilates Studio CEO

Junior Owner Course

Beginner Studio Owner Course
For studio owners with less than 2 years of operation
Target: Owners with less than 1 year of experience as an instructor, or no instructor experience at all

Studio owners with both limited experience and a short studio history, making it difficult to build word-of-mouth reputation.
Even if the owner has some experience as an instructor, they lack hands-on management experience, leading to low confidence and poor preparation for running the studio.

Senior Owner Course

Experienced Studio Owner Course
For studio owners with over 2 years of operation
Target: Owners with more than 3 years of prior hands-on experience as an instructor

Capable of running the studio in their own way based on their instructor experience, but results may not meet expectations.
Often in a phase of trying various approaches and taking risks, yet struggling to see clear or effective outcomes.

Key Features of the PCEO Course

Marketing Without Owner's Managerial Competence Is Meaningless

In a Pilates studio, the owner’s competence as a professional manager is far more important than any marketing strategy. No matter how skilled the instructors are, if the owner lacks philosophy and ability in business management and operations, it inevitably weakens team cohesion, sense of belonging, and attachment to the studio. Ultimately, if the owner cannot lead the studio proactively, no marketing effort will produce sustainable results.

An Owner's Indifference Sets the Limit of the Studio

Delegating unfamiliar areas of studio management to instructors in the name of "division of labor" is a highly risky practice. From operations, administration, and planning to client consultations and retention — every flow of studio management requires the owner’s full understanding and active involvement.

The PCEO Course Is a Hands-On Business Program for Studio Owners

The PCEO (Pilates CEO) course is not based on abstract theory but is a practical, management-focused program delivered directly by an owner with over 20 years of Pilates studio operation experience. This course is a specialized curriculum designed exclusively for studio owners, offering real-world insights and strategies you won’t find anywhere else.

Your Competitors Can’t Decode This Course — But You Can Lead Ahead

Become a true expert in running your studio. PCEO is your first step forward.

Getting Ready for the PCEO Course

Check Your Studio First!

1. Offline Marketing

Review your studio’s current advertising efforts
Participate in local and external events

2. Business Management

Prepare an operation manual (rules, policies, responsibilities)
Member management (customer classification & trend analysis)
Customer analysis
Increase referrals (through instructor training, studio leadership)
Reactivate previous or inactive members
Attract new clients (via Instagram, Facebook, word-of-mouth)
Promotions (packages, mileage programs, integrated benefits, partnerships)
Create collaboration proposals (with nearby clinics, kids centers, restaurants, senior centers, corporate clients)
Establish shared benefits (with beauty salons, through proposal partnerships)
Build customer loyalty

3. Owner Readiness

Cultivate ownership mindset (attire, attitude, manners, tone)
Assign owner responsibilities
Set foundational management principles
Instructor management (meetings, role assignments, scope of work, duties & responsibilities)
Contract agreements
Financial settlements and reconciliations
Legal compliance (lessons, advertisements)
Instructor relations
Instructor training (studio operations, lesson execution, charting)
Lesson program development
Instructor pay structure
Provide benefits (for both customers and instructors)
Analyze client inflow and drop-off reasons
Use statistics for studio performance tracking

4. Practical Skills

Customer service and interaction
Membership consultations
Banner design
Slogan creation for posters and signage

5. Increasing Side Revenue

In-studio product sales
Build a strong base of loyal customers
Leverage influencers

6. Administrative Templates & Tools

Marketing templates
Marketing proposals & application forms
Forms for client and instructor management
Accounting and tax document templates

If You’re This Kind of Studio Owner, You Need Professional Training

You have never run a business before opening your Pilates studio, and you lack confidence and skills.
You can’t handle consultations and have no management charts or systems in place.
You feel overwhelmed and stressed by your instructors.
You don’t know how to manage re-enrollments.
You’re unsure about how involved an owner should be in day-to-day operations.
You want to dismiss an instructor but are afraid of doing it the wrong way.
You struggle with basic office tools and find it difficult to manage or create documents.

This is exactly why the PCEO course exists — to guide owners like you.

Training Curriculum
Day 1

Time	Stage	Topic & Content	Method
10:00 ~ 12:00	Stage 1	Complete additional participant intake form Review pre-training survey Categorize types, form pairs and 5-member teams Assess current status of each owner Identify strengths & weaknesses, personal style Set 3-year goals in 4 key categories Round Evaluation: Owner presentation & team evaluation	Group work & presentation
12:00 ~ 13:00	—	Lunch Break (Lunch & coffee provided)	Break
13:00 ~ 15:00	Stage 2	Prepare and build studio operation documents Create an operational system Identify & prepare various management forms File Writing: Customize documents for each studio	Hands-on practice
15:00 ~ 17:00	Stage 3	Practical CS & Sales Training: Phone response, securing real bookings Handling walk-ins: Studio tour, client analysis, 1st contact strategy Studio Tour Field Practice: In pairs	Roleplay & live practice
17:00 ~	—	Q&A Session	Open discussion

Day 2

Time	Stage	Topic & Content	Method of Delivery
10:00 ~ 12:00	Stage 4	Customer Analysis (Round 2) Categorize customer types Sales Consultation: Fill out intake forms & consultation cards Guide clients to register & complete payment Round Evaluation Owner presentation & team evaluation	Roleplay & evaluation
12:00 ~ 13:00	—	Lunch Break (Lunch & coffee provided)	Break
13:00 ~ 15:00	Stage 5	Customer Retention Management Renew existing customers Re-engage lapsed or paused members Write and use SOAP notes for lesson management Customer Chart File Writing Customize files per studio	Hands-on writing & casework
15:00 ~ 17:00	Stage 6	Instructor Management Interviewing, hiring, setting terms Building collaboration systems Top-Tier Instructor Mentorship (“High-Earning Ace Instructors”) Analyze common traits, partial application Media Feedback Interview scene feedback Voice tone, gestures during meetings Corrective language use Facial expressions in 4 scenarios: Posture, walking, makeup, hair Phone voice tone	Simulation & video feedback
17:00 ~	—	Q&A Session	Open discussion

Training Methodology

Step	Content
Pre-Training Questionnaire Analysis	Follow-Up Questions & Intake Data Comparison Compare individual intake forms and conduct additional questioning to clarify gaps or inconsistencies. Additional Situation Analysis Explore further contextual factors affecting the owner’s studio, including location, market, staffing, and internal systems. In-Depth Owner Profile Analysis Analyze the owner’s business goals, personality traits, values, tone of voice, and behavioral tendencies to identify their leadership style and potential challenges.
Round Analysis	Owner’s Goals, Life Values, Personality, Speech Patterns, and Gestures Analyze the owner’s long-term goals, life philosophy, communication style (tone of voice, manner of speaking), and non-verbal cues (gestures, posture, facial expressions). Panel Discussion Team members (panel) share feedback and insights about each owner, and provide constructive guidance to refine management approach.
Paired Role-Play Practice (2:1 Format)	Round Evaluation Each participant receives both subjective (peer-based) and objective (instructor-led) feedback. Participants improve performance across leadership, communication, and execution. Interview Simulation Role-play interview as an owner hiring a new instructor. Includes questioning, evaluating fit, setting expectations, and legal awareness. Studio Tour Practice Simulated walk-through of a Pilates studio, focusing on persuasion, tone, and customer engagement. Client Consultation Role-Play Practice full consultation sessions including: – Needs assessment – Lesson planning – Objection handling – Closing and registration guidance
Panel Analysis Presentation	Thematic Group Discussion & Solution Development Teams are assigned a case scenario (e.g., staff conflict, retention, pricing). – Discuss for 1 hour, identify issues, analyze, develop practical solutions. – Each team presents findings, receives instructor feedback and recommendations.

Post Stage

Step	Content
Post-Course Follow-Up	Monthly Online Follow-Up Discussions (for 3 Months) Conducted once a month for three consecutive months after course completion. Progress Check GAP Analysis Identify real-world limitations and challenges encountered during execution Provide guidance for improvement and adjustment in actual operations Biannual Seminars & Group Discussions (After 3 Months) After the initial 3-month period, participants are invited to two seminars per year for continued learning, peer networking, and strategic upgrades.
Certificate of Completion	Certificate Qualification Is Self-Determined After 30 Days of Practice 30 days after the course ends, participants review their own implementation outcomes and decide for themselves whether they have met the standards for certification. The certificate is finalized when the participant signs it personally, acknowledging their own growth and results. If no meaningful change has occurred, the participant may rejoin a future cohort for another opportunity to improve and try again.

Step

Content

Post-Course Follow-Up

Monthly Online Follow-Up Discussions (for 3 Months) Conducted once a month for three consecutive months after course completion.
- Progress Check
- GAP Analysis
- Identify real-world limitations and challenges encountered during execution
- Provide guidance for improvement and adjustment in actual operations
Biannual Seminars & Group Discussions (After 3 Months) After the initial 3-month period, participants are invited to two seminars per year for continued learning, peer networking, and strategic upgrades.

Certificate of Completion

Certificate Qualification Is Self-Determined After 30 Days of Practice 30 days after the course ends, participants review their own implementation outcomes and decide for themselves whether they have met the standards for certification.
- The certificate is finalized when the participant signs it personally, acknowledging their own growth and results.
- If no meaningful change has occurred, the participant may rejoin a future cohort for another opportunity to improve and try again.

PCEO Course – Seoul International Course

This is not a recruitment. It is a selection. Not everyone can participate just by applying. Only owners with clear goals and a genuine sense of urgency will be selected to join this program.

All applicants will undergo an individual interview and application review to assess their current status and needs before final selection.

This is not a certificate-driven course This is not a program for simply obtaining a certificate. It is a field-based course designed to build real managerial skills and practical execution capabilities essential for operating a successful Pilates studio. True transformation must be visible, measurable, and actionable.

Certification is granted only after self-validation Certificates are not issued immediately after class completion. Participants must review and demonstrate meaningful change within their own studio over 30 days. Only after signing their own certificate to affirm their responsibility for transformation will it be issued.

This course is only for real owners, real change, and real leadership.

Course Schedule

Duration: 2 Days / 14 Hours
Dates: September 9 (Sat) & 10 (Sun), 10:00 AM – 5:00 PM
Venue: Yangjae Center, Seoul

Participant Selection

Capacity: Max 14 participants (minimum start with 8)
Dress Code: Come dressed as a true studio owner
Bring: Business card, notebook or owner’s logbook, meeting minutes, current intake forms, consultation cards

Eligibility

Must be the actual owner of a Pilates studio (studio managers or supervisors not allowed)
Required Document: Business registration certificate

Required Pre-Submission Documents

Pre-course questionnaire including:

Studio location, size, opening date
Owner’s leadership style, studio management system
Management difficulties, number of instructors, instructor management method
Current revenue & target revenue
Owner’s career, daily attire photo, vehicle, hobbies, Instagram account

Ineligibility

Applicants who lack preparation or apply with a passive attitude (e.g., “Just want to check it out”)
Incomplete or insincere responses to the pre-course survey

Final Selection Criteria

Based on the submitted questionnaire, applicants will be selected only if their situation aligns with the purpose and standards of the PCEO Academy.

One-Stop Education Business Launch Course

“Turn your vision into real, profitable success — with just one course.”

Among all areas of Pilates, the most profitable business model is education.
If you want to start your own education business but don’t know where to begin, this course offers the proven success strategies of CARE Pilates, which has trained thousands of professionals over the past 22 years.

🔹 This course is perfect for:

Future entrepreneurs who want to generate revenue through Pilates education
Studio owners who have a space but lack structured programs
Instructors with experience but no formal education system

🔹 Why is this possible?

Education is a knowledge-based business — with the right curriculum and space, you can start alone.
This single course covers everything:
- → Program planning
- → Curriculum development
- → Marketing strategy
- → Operational system setup

Everything you need in one course.
Start your most reliable and scalable Pilates business — today.

Executive Management Course for Education Academy

Training and Knowledge Transfer Contents

Business Setup and Promotion Section (Delivered via Online Video Sessions)	Education Content & Master Instructor Module (Online Live Sessions + In-Person Training)	Enrollment Consultation & Student Management Module (Online Live Sessions + In-Person Support)
Education Business Registration & Setup Business license and legal registration Tax reporting and compliance procedures Physical Training Facility Setup Preparation of Pilates equipment Tools and teaching aids arrangement Educational devices and training materials Banners, signage, and promotional materials Online Presence & Promotion Setup Professional academy website development Social media setup (Facebook, Instagram) Course marketing and advertisement design	Course Program Development Selection of Instructor Training Courses (TTC) Selection of Advanced Programs and Workshop Courses Master Instructor Coordination & Management Invitation and onboarding of master instructors Direct delivery by the business owner (if applicable) Assignment, supervision, and evaluation of masters Budgeting and accounting for master instructor fees Contracting agreements with instructors Operational Manual & System Training Full training on the education business manual Transfer of over 20 essential administrative forms	Education Consultation & Enrollment Process Phone consultation (manual distribution & script-based training) In-person consultation at studio (program explanation & tour) Registration and payment skills Post-consultation follow-up and lead management Academic & Student Management Student records and progress tracking Consent forms, waivers, confirmation docs Education delivery, exams, continuing education Equipment guidance, career counseling, planning

Business Setup and Promotion Section
(Delivered via Online Video Sessions)

Education Content & Master Instructor Module
(Online Live Sessions + In-Person Training)

Enrollment Consultation & Student Management Module
(Online Live Sessions + In-Person Support)

Education Business Registration & Setup

Business license and legal registration
Tax reporting and compliance procedures

Physical Training Facility Setup

Preparation of Pilates equipment
Tools and teaching aids arrangement
Educational devices and training materials
Banners, signage, and promotional materials

Online Presence & Promotion Setup

Professional academy website development
Social media setup (Facebook, Instagram)
Course marketing and advertisement design

Course Program Development

Selection of Instructor Training Courses (TTC)
Selection of Advanced Programs and Workshop Courses

Master Instructor Coordination & Management

Invitation and onboarding of master instructors
Direct delivery by the business owner (if applicable)
Assignment, supervision, and evaluation of masters
Budgeting and accounting for master instructor fees
Contracting agreements with instructors

Operational Manual & System Training

Full training on the education business manual
Transfer of over 20 essential administrative forms

Education Consultation & Enrollment Process

Phone consultation (manual distribution & script-based training)
In-person consultation at studio (program explanation & tour)
Registration and payment skills
Post-consultation follow-up and lead management

Academic & Student Management

Student records and progress tracking
Consent forms, waivers, confirmation docs
Education delivery, exams, continuing education
Equipment guidance, career counseling, planning

Participation Requirements

Category	Details (English)
Eligibility	Anyone aged 20 or older interested in the Pilates education business
Training Format	Online– Live Zoom sessions / Recorded video lectures Offline– In-person practice at designated training centers in Korea (focus: consultation, service, management)
Course Duration	14 hours over 1 week
Capacity	Maximum 6 participants (multinational group)
Qualification Evaluation	Written Test – General understanding of course content Practical Test – Education consultation & management skills
Certificate Issued	APPA Certified Business School Pilates Studio Management Course Advanced Executive Program for Pilates Academy
Interpretation	AI Simultaneous Interpretation System Pre-learned content ensures natural & professional interpretation Available regardless of participant nationality
Tuition Fee	USD 2,500 / JPY 350,000
Post-Program Support	• Business owner profile photography • Business owner introduction video • Academy promotional video

APPA-Certified International Master Instructor

The Most Respected and Rigorous Master Training Program
The only path to becoming an internationally certified Master Instructor.

Instructor trainers today must be certified by globally recognized institutions.
This program qualifies you to conduct official instructor certification programs as an internationally accredited Master Instructor.
Upon completion, participants receive a globally recognized Master Trainer Certification, enabling them to teach both in Korea and internationally.
Ongoing development support is provided, including periodic retraining and level-up assessments.

APPIS – The APPA Certified International Master Program

APPA (Asia Pacific Pilates Alliance) certifies instructor education programs under the international standard name "APPIS".
In 2023, Care Pilates was officially certified under APPIS, making its training curriculum globally accredited.
All certified Care Pilates Master Instructors are internationally recognized and can operate authorized training programs worldwide.

Certification Title	APPA-Certified International Master Instructor – Korea CARE Pilates
Training Institution	APPA-Certified CARE Pilates Master School
Admission Requirements	• Document screening • Education background and teaching experience • Personal statement • Physical Fitness Test (Video submission) – Sit-ups (1 minute) – Push-ups (1 minute) • Movement Demonstration Videos – Two movements per apparatus (total of 4–6 videos)
Admission & Certification Process	1. Submit application documents 2. Document screening 3. Submit video tests (fitness + movement) 4. Receive acceptance confirmation 5. Register & pay for training 6. Participate in Master School 7. Take qualification exam 8. Obtain official certification

Type A – For Individuals Without Prior Formal Training

APPA Global Pilates Master Instructor Program 109-Hour Course over 7 Weeks (2 Days per Week)

Course	Pre-Training Phase (Online)	Pilates Education Phase (Online + Offline)	Education Implementation Phase (Offline)
Contents	About Pilates • History of Pilates • Global Lineage of Pilates • Classical vs. Contemporary Comparison	Pilates Anatomy & Muscle Physiology 8 hours of video-based learning Posture & Body Type Analysis 4 hours via live Zoom session Mastering Textbook Content Hands-on practice on teaching points & written material • Unit 1: Mat – 21 hrs (3 days) • Unit 2: Reformer – 28 hrs (4 days) • Unit 3: CCB (Cadillac, Chair, Barrel) – 32 hrs (4 days)	Teaching Methodology • Use of language, tone, and delivery • Gestures & physical demonstrations • Instructor posture during lessons In-Class Procedures • Student intro guidance • Q&A session handling • Practical methods & teaching • Following textbook guidance • Mid-course checks & evaluations • Hands-on training • Final performance assessments
	Pilates Section • 7 Core Principles • 7 Foundational Concepts • 7 Principles Warm-up Routine
	Master Preparation • Instructor Manual Understanding • Self-Introduction Practice • Dress Code & Professional Appearance • Professional SNS Account Management
Hours	One-Day Course: 8 Hours	6-Week Course / Twice a Week (Sat & Sun) Total: 93 Hours	One-Day Course: 8 Hours

Type B – For Participants with CARE Pilates Level 1 Completion

For participants who have completed the official CARE Pilates Level 1 Full Course, the following streamlined track is available.

Course Contents	Master-Level Training (Textbook-Based)
Training Method	Hands-on practice focusing on teaching points and written material
Course Units	• Unit 1: Mat – 14 hours (2 days) • Unit 2: Reformer – 16 hours (2 days) • Unit 3: CCB (Cadillac, Chair, Barrel) – 16 hours (2 days)
Duration	3 Weeks / Total 46 Hours

Pilates Education Master Course Summary

Category	Details (English)
Eligibility	– Minimum 3 years of teaching experience – Completion of standard Pilates instructor training with certification
Training Format	– Online: Live Zoom sessions with video-based learning – Offline: Conducted at designated locations in Korea
Duration	Total: 7 weeks – 2 weeks (Online) + 5 weeks (Offline)
Class Size	Minimum 2 / Maximum 6 participants
Qualification Exams	– Written: General content from CARE Pilates curriculum – Practical: Teaching skills, student management, evaluation methods
Master Levels	– Blue Master: Eligible to conduct instructor training – Red Master: Eligible to train instructors & serve as certification examiner (JM Judge Master) – Black Master: Eligible to train masters, serve as examiner and evaluator for master-level promotions, exam content developer – Grand Master: Selects and verifies Black Masters
Interpretation	AI Simultaneous Interpretation System – Pre-trained on course content – Enables smooth and professional communication – Available for all nationalities
Tuition Fee	– For those without CARE Pilates standard training: USD 8,000 – For CARE Pilates graduates: USD 5,000
Support & Sponsorship	– Professional profile photo – Self-introduction video – Demonstration recordings (Mat, Reformer)

Post-Certification Activity Options

Option	Details
1. Hosting CARE Pilates International Education Programs Recommended for Individuals who lack sufficient experience or competitive edge to launch an independent brand.	• After completing the Academy Business Owner Course, participants may apply to become an official CARE Pilates Hosting Branch. • Certified individuals may serve as a Master Instructor within the hosting system. • During the initial phase (pre-course and selected modules thereafter), instructors from CARE Pilates Headquarters may be dispatched to provide instructional support.
2. Operating Under an Independent Brand Recommended for Those who already have teaching experience and sufficient infrastructure to operate their own branded education business.	• Participants may establish their own education brand independently. • Use of the CARE Pilates brand name and identity is not permitted. • Must hold a Blue Master certification from the APPA Master Instructor Program.